QUOTE (TintDude @ Feb 28 2009, 12:40 PM) [*]669885[/*]
Just another thought here...
What if every paint and body shop attempted to compete with Earl Scheib, the "paint any car any color for $99" shops?
Most people know what they are going to get when they go there, a lousy paint job.
If your only selling point is price and you aren't making clear to your custy that you aren't "Earl Scheib" then you may be selling yourself short.
I think the unfortunate truth is that many installers do not wish to take the time to explain fully all aspects of tinting to the customer. With most auto timters I know, it is 'get em in, get em out'. To take the time to discuss aspects of what tinting is and the truths about warranties, most do not do it. To my end, flat glass, I will take the time to explain different aspects of the films, from how they are made to care to warranty coverage. Competitors in this market will tell the customer anything to make the sale, from 'window tint will STOP fading' (a falicy) to 'Ourlifetime warranty covers everything from peeling to scratching'. Let them say what they want. From touting that crap films they have are as good as name brands to falsehoods of their warranties, I sell myself!!! let the customer be comfortable in doing business with me, and the sale is made. The falsehoods of warranties will always be around. When you make your presentation, mention nothing of warranty unless asked. AND THEN, ONLY STATE (over and over) THAT IT IS A MANUFACTURERS WARRANTY!!! On any installation, I will put my seal on it that we did a professional job and that I cover any workmanship for 30 days. Then state that the manufacturer offers a warranty. Should there be a problem, I will work with them to resolve it, but it is the manufacturer who covers it, NOT ME.
Everyone out there doing cars has the benefit of knowing (at least until recently) that most people sell their cars within 5 years, so the warranty WAS not as much of an issue. With flat glas, especially residential, people stay inn their homes for much longer, therefore, the issue of warranties can come up for a longer period. I used to be an Elite dealer, and had a warranty claim last year. I had to explain to the customer that the company was out of business and there was not longer a warranty. Luckily for me, I had film left over from the job and was able to match a replacement.
My view on these warranties ( I won't say bogus, but close) is that I constantly reiterate to the customer that the warranty is only valid as long as the manufacturer is on business. We will have to deal with this forever, but WE must be the ones who are honest to the end user on it. Offer the lifetime MANUFACTURERS warranty, but explain it fully to the customer before they leave your door. Taking a few mins to explain this could save you a headache down the road.