How do you market flat glass??

Hmm.. after thinking about the mailers and stuff I have been using this past summer, I think I might have been marketing flat glass a bit off.....

I was looking at the door tag that Bekaert has, and their focus is on the fading aspect, or non-fading rather, of window tinting... which I also did in my advertising, but it wasn't the main feature highlighted of the film.

I was at a person's house today giving them prices, and their main concern is fading.. which after thinking about everything afterwards, that's pretty much everyone's concern. (sans those people who live on the beach who also want glare and heat reduction)


I think for my next batch, I'm going to focus more on that... reducing fading.


Do you target your areas? Like fading for area A, maybe heat/glare for area B (the shore) etc??



RoAcH

Take this for what its worth - I don't know if you will put any stock in my comments since I am not an experienced installer. I do however deal with commercial property operations so here is the scoop as I know it...

On the commercial side of business the big concern is hot or cold calls that the engineers have to deal with. The average building will receive 3 to 5 hot or cold calls a day which equal to about 1000 calls per year. These calls eat a significant amount of labor hours in the engineering department. So heat loss or AC loss is the major factor for commercial.

Since homeowners manage their own thermostat - most of which are electronic these days - their homes can be set to low heat or AC during daytime hours (while at work) and turned up when they get home. Even if you save them heat/AC loss from the windows it probably won't put a massive dent in their overall bill per year. However, we all know how expensive furniture is and we hate to see it get destroyed by the sun. Homeowners spend enough time just keeping the kids from jumping on it, the last thing they want to see is their efforts turn worthless because the sun destroyed it anyway.

These comments may seem obvious but it amazes me how often they are overlooked from a marketing standpoint in the tinting business and a management standpoint in the property management business.

Anything commercial I would focus on heat/cold loss. Anything residential I would focus on fading.

My 3 preferred distributors do all the marketing through Yp's for me. I just carry the booty.
devil

I don't know if you have really hit the nail on the head in the great up north where its winter here for 50 months a year more of my calls have been for solar heat gain and glare. Have had some calls on fading worries but not nearly as much as glare and heat gain. Blade had it right on when he said for us up north the 50% TSER is a good sell. The customer get the comfort of a 50% TSER in the summer and also get some heat gain in the winter. This is usually acceptalbe to most home owners. This is what I see in my market area anyways.

I'll go ahead and call on that one...the majority of the commercial jobs I do are concerned with heat gain in their friggin little cubicals and glare on their computer screens. The only commercial jobs we've done where they were concerned with heat/cold loss were 12-14 story buildings with 100+ windows per floor. Needless to say those jobs don't come around everyday. The majority of commercial jobs are smaller businesses. With residential jobs the homeowners are concerned about fading, heat gain, insulation/heating and cooling efficiency and appearance.

And they get that added protection when it comes to fading.

Blade, you are right on that point but I was speaking of 12+ story buildings. Obviously, the smaller properties just suffer through it because they usually don't have on-site management or engineers. I'm just giving my 2 cents on what I see in this market, which I will admit, is a strange market.

Oh....okay.....I'm in Spokompton...there aren't many 12-14 story buildings.

nope...you guys didnt r/r that one building did you..