e-mail marketing

I was watching "The Apprentice" on Thursday night, and one of the teams used e-mail marketing to advertise their sale and it was very effective! It made me wonder whether or not someone in the window film business could do the same.
Any opinions?

I saw that too. The people on that mailing list were people who signed up to receive email from that company, so they had a targeted market. If the same email had been sent out randomly (spammed) i doubt it would have been effective at all.

I guess the trick is finding a list of people who want to be emailed about tinting services.

It works. Believe me. 10 answers from 1000 e-mails. One result from these 10. But very low selfcost - if Youd don't pay for database and search by yourself....

i tried that, i would not recommend it, its time consuming and you can worthless, TD has a point, if you send it out it would only come up as SPAM, of course, you dont know if its people actually looking for tinting.