(tintnfool @ Dec 17 2006, 12:10 AM) [*]456900[/*]
Not that there is anything wrong with charging top dollar, but my god there are some good tinters out there cutting themselves WAY short just because they think they have to compete on price just to stay in business when they could literally double what they charge and business would go on as usual...only with a little more money for their efforts.
True, so true...
One thing I learned in a sales seminar years ago was, "All things being equal people will shop price". Capitalize on one thing (or more) that differs you from the rest and charge for it.
Example of how to make one thing work to your advantage drawing them in without regard to price: A local gas station/store is known to have Pepsi 12 packs on sale 2 for $5. Their gas price is a couple cents higher than the comp... They sell Pepsi 12-packs all year round at that price... it draws 'em in.
Got find something that will do the same for a tint shop. You know, like a Jessica type roadside with more than an invite on display.