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Yellow Pages (AT&T) or Yellow Book?
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Full Version: Yellow Pages (AT&T) or Yellow Book?
I was just curious which is the best for advertising. I'm probably only going to do it online for either one, but I didn't know which was best. As far as customer service, it seems that Yellow Book is the best because Yellow Pages hasn't given me a call back in 4 days now and Yellow Book called me back the very next day.
I know they are necessary for good advertising, but they are both a major rip-off IMHO. I know it doesn't cost that frickin' much to print those books. I think maybe if I didn't get twenty frickin' copies of each, between my home and my business address, they could save a whole lot of printing money.
I can't believe some of the crazy prices for even the small, one liner, ads. They are nuts. QUOTE (Exact-Oh @ Mar 19 2007, 10:13 AM) [*]490961[/*] I know they are necessary for good advertising, but they are both a major rip-off IMHO. I know it doesn't cost that frickin' much to print those books. I think maybe if I didn't get twenty frickin' copies of each, between my home and my business address, they could save a whole lot of printing money. I can't believe some of the crazy prices for even the small, one liner, ads. They are nuts. From what I've heard, not many people use the actual book all that much anymore... For instance, my sister has a Tanning salon and she barely gets any business from the yellow pages book. She gets most of her business from of course word of mouth, but also from people finding her tanning salon website online when they search for tanning salons in her area... Since i'm just starting out I'm thinking about doing just the Yellow Pages online or the Yellow Book online. Trying to figure out which one is the best one to go for... Do you guys have more customers come from one or the other?
Is this topic taboo or something? Everyone is reading it and avoiding it.
Personaly, I find it quicker to look up a # online, not sure when the last time was I used the boook itself.
Which is why I'm going to stick with just advertising online with them for now...
However, I'm trying to figure out which one to go with... YellowPages.com or YellowBook.com
They even both have the exact same logo! What the hizzle?!
In our area and for flat glass we've had success with the regular yellow pages.... but the azzhats this year only put our ad in one location under Hurricanes...wtf
So I expect to pay for nothing this year!! 
This has ben discussed before, and it depends on your area. May work for one, but not another depending on AREA.
I believe we have about 5 or 6 phone books for our one area! Sucks! I can't wait till the day when everyone uses an online search!
QUOTE (Texastintchick @ Mar 19 2007, 07:57 PM) [*]491076[/*] I believe we have about 5 or 6 phone books for our one area! Sucks! I can't wait till the day when everyone uses an online search! yes...wont that be a glorious day 
Check yellow books record on the BBB you may change your mind
I currently advertise in both books in my area, and get a fair amount of business from each.
Much of my business comes from online searches these days, but, they come from GOOGLE and YAHOO, NOT YellowPages.com and stuff. I don't recommend spending money for yellowbook.com or yellowpages.com advertising personally. H
Use the Yellow Book $ on a new truck payment and rely on word of mouth. This is my last time in the book, I swear!
I just got my ad going in the phone book and we went with yellow book. The only reason why is because of the coverage. Compare coverages make sure your getting the most bang for your buck. All the other no name books are local ways of advertising and the att books etc. have to produce a book because they provide phone service. So go with yellow book or yellow pages with the best coverage and with the most logical headings. So when ppl look up tint they can find what they are looking for without much hassle. Some books word things oddly. And the same logo is cuz yellow pages didn't patent that let your fingers do the walking thing back in the day so everyone uses it now.
maybe you'll get lots of business from it .
IMO, Yellow Book is tries to fool you into thinking they are 'The Real Yellow Pages".
Look at there logo.... reminds me of Lunar, copying an established name to fool the public...  I have been officially boycotting anything EXCEPT "The Real Yellow Pages.." The rest of those copycat fools will not get my advertising dollars..  Too many of them riding the coat tails of the original book.... They are required to list your number in the white pages, even if you don't pay them....
So far advertising on yellowpages.com has been a complete waste of money for me.
IMO the best to way to advertise local is in the local newspapers and boletins cause their used as WC reading and ppl keep it for long time in the toillet!
  That's were i advertise!!
I think I am a month behind on this reply, but here is the inside story.
There are a multitude of books. Verizon Superpages: The original yellow pages is the Verizon Super Pages (formerly BELL). superpages.com. They missed the boat on buying yellowpages.com due to a management hitch that happened about 10 years back when Bell was being torn into a million pieces and Verizon was taking over. Since they keep changing marketing companies, they don't have a good handle on the market, nor do they have sufficient marketing exposure. Most people say, "huh?" when you say superpages.com. But if your phone number is through Verizon, you are in a way stuck with advertising with Verizon Super Pages in one way or another. The upside is, every house/business that has a phone line through Verizon gets their phone book. (Currently Super Pages is run by Idearc. We shall see how long they last) Yellow Book... That is a sham of a company. They are billing themselves out as the original yellow pages. But beware! They are not! Since they are not affiliated with any major phone provider they base their sole existence on advertiser fees and dues. They do not have a solid reach into markets they service. They make one hell of a presentation trying to impress the prospective victim- I mean business owner. They get their distribution lists from secondary market data providers, therefore their distribution lists are inconsistent. Their book may get sent to a residence that has been empty for the past 5 years while another residence may get 2 books for the same region due to data discrepancies. They pride themselves in having the cheapest price in the market. But what are you getting in return for paying the cheap price? Yellow Pages.com was recently purchased by AT & T. They have the most recognized domanin name. But there is no actual "book" to speak of. So your audience is limited to the internet savvy. With the AT&T distribution power, they may be able to push the web search domain. Their marketing tactics are very aggressive, and they show no loyalties to the advertisers. Also there is no assurance that your ad is going to display in the first page unless you make a pay per click committment with them. All in all yellow page advertising is a crap shoot. You have to be in it for exposure. But trying to out-do the competition in the yellow book pages is a thing of the past. It's your money, it's your business. And you know the customer behavior in your area.
I am in 14 different yellow pages in my territory. It sux azz, but I definitely get return. Not from all of them, but the problem is that there are 2-4 books in the same territory sometimes, all with different circulations. For now, I will continue yellow pages, but I will be cutting back over the next few years.
FB
sucks for me too down here. for us we have to be in all books, i hate to think we lost a job because they couldnt find us in the book. so we ar in a total of over 20 books i think. all of the major boooks and all their little community books. i think last year it totalled out to over 40k in just phone books. YIKES. but if they are the customer that calls around for all types of prices, we need to be in there.
If it's any consolation, everyone making a living in large metro areas have to be in multiple books. And oh I know it is NO consolation at all... lol
However, if you can turn around that $40,000 you spend on yellow page advertising into $160,000 (gross value) every year (and hopefully more than that), you are doing just fine... The necessary evils are the spice of life, no?
I think the yellow pages is the biggest rip. They gouge us, yet just try and NOT be in them. One year, I missed the deadline and didn't get in. That almost put me belly up. This year, I'm going with Yellow book (everywhere I look it's there) and scaling down to a 3 column ad.
I'm applying what I save there to optimize my web site ranking with the search engines. I guess we'll see 
for one year you should try to be in all of the books and ask your customers which one they called from. this will let you know which ones work the best. a lot of the books here offer a coupon as well. the small $10 off coupon tells you exactly which book it came from. you can also try adding extra advertising into the books, like stamping your logo and phone number on the side of all the books. or i like to be in the hard text divider of the phone book, or even place an ad in the restaurant and pizza section of the book. hey if you think about most of the phone books are used to call pizza places or look at restaurant menus.
try it, it may work in your area. QUOTE (filmpeople @ May 31 2007, 08:56 PM) [*]511291[/*] I think I am a month behind on this reply, but here is the inside story. There are a multitude of books. Verizon Superpages: The original yellow pages is the Verizon Super Pages (formerly BELL). superpages.com. They missed the boat on buying yellowpages.com due to a management hitch that happened about 10 years back when Bell was being torn into a million pieces and Verizon was taking over. Since they keep changing marketing companies, they don't have a good handle on the market, nor do they have sufficient marketing exposure. Most people say, "huh?" when you say superpages.com. But if your phone number is through Verizon, you are in a way stuck with advertising with Verizon Super Pages in one way or another. The upside is, every house/business that has a phone line through Verizon gets their phone book. (Currently Super Pages is run by Idearc. We shall see how long they last) Yellow Book... That is a sham of a company. They are billing themselves out as the original yellow pages. But beware! They are not! Since they are not affiliated with any major phone provider they base their sole existence on advertiser fees and dues. They do not have a solid reach into markets they service. They make one hell of a presentation trying to impress the prospective victim- I mean business owner. They get their distribution lists from secondary market data providers, therefore their distribution lists are inconsistent. Their book may get sent to a residence that has been empty for the past 5 years while another residence may get 2 books for the same region due to data discrepancies. They pride themselves in having the cheapest price in the market. But what are you getting in return for paying the cheap price? Yellow Pages.com was recently purchased by AT & T. They have the most recognized domanin name. But there is no actual "book" to speak of. So your audience is limited to the internet savvy. With the AT&T distribution power, they may be able to push the web search domain. Their marketing tactics are very aggressive, and they show no loyalties to the advertisers. Also there is no assurance that your ad is going to display in the first page unless you make a pay per click committment with them. All in all yellow page advertising is a crap shoot. You have to be in it for exposure. But trying to out-do the competition in the yellow book pages is a thing of the past. It's your money, it's your business. And you know the customer behavior in your area. OK, I worked for Verizon for 6 years (I hired in to GTE). The Superpages name came from GTE, when Bell Atlantic and GTE merged in 2000 and formed Verizon, they kept the Superpages name. yellowpages.com is AT&T. For those of us that live in an AT&T area, we still get a printed AT&T Yellowpages. Aside from the problems, a plus Yellowbook has going for it is it is not tied to a phone company, so say if I didn't have a home phone and only had a cell (as more and more people do), I don't get a Yellowpages or Superpages, but I do still get a Yellowbook. Just some thoughts. QUOTE (filmpeople @ May 31 2007, 08:56 PM) [*]511291[/*] I think I am a month behind on this reply, but here is the inside story. There are a multitude of books. Verizon Superpages: The original yellow pages is the Verizon Super Pages (formerly BELL). superpages.com. They missed the boat on buying yellowpages.com due to a management hitch that happened about 10 years back when Bell was being torn into a million pieces and Verizon was taking over. Since they keep changing marketing companies, they don't have a good handle on the market, nor do they have sufficient marketing exposure. Most people say, "huh?" when you say superpages.com. But if your phone number is through Verizon, you are in a way stuck with advertising with Verizon Super Pages in one way or another. The upside is, every house/business that has a phone line through Verizon gets their phone book. (Currently Super Pages is run by Idearc. We shall see how long they last) Yellow Book... That is a sham of a company. They are billing themselves out as the original yellow pages. But beware! They are not! Since they are not affiliated with any major phone provider they base their sole existence on advertiser fees and dues. They do not have a solid reach into markets they service. They make one hell of a presentation trying to impress the prospective victim- I mean business owner. They get their distribution lists from secondary market data providers, therefore their distribution lists are inconsistent. Their book may get sent to a residence that has been empty for the past 5 years while another residence may get 2 books for the same region due to data discrepancies. They pride themselves in having the cheapest price in the market. But what are you getting in return for paying the cheap price? Yellow Pages.com was recently purchased by AT & T. They have the most recognized domanin name. But there is no actual "book" to speak of. So your audience is limited to the internet savvy. With the AT&T distribution power, they may be able to push the web search domain. Their marketing tactics are very aggressive, and they show no loyalties to the advertisers. Also there is no assurance that your ad is going to display in the first page unless you make a pay per click committment with them. All in all yellow page advertising is a crap shoot. You have to be in it for exposure. But trying to out-do the competition in the yellow book pages is a thing of the past. It's your money, it's your business. And you know the customer behavior in your area. OK, I worked for Verizon for 6 years (I hired in to GTE). The Superpages name came from GTE, when Bell Atlantic and GTE merged in 2000 and formed Verizon, they kept the Superpages name. yellowpages.com is AT&T. For those of us that live in an AT&T area, we still get a printed AT&T Yellowpages. Aside from the problems, a plus Yellowbook has going for it is it is not tied to a phone company, so say if I didn't have a home phone and only had a cell (as more and more people do), I don't get a Yellowpages or Superpages, but I do still get a Yellowbook. Just some thoughts. QUOTE (filmpeople @ May 31 2007, 08:56 PM) [*]511291[/*] I think I am a month behind on this reply, but here is the inside story. There are a multitude of books. Verizon Superpages: The original yellow pages is the Verizon Super Pages (formerly BELL). superpages.com. They missed the boat on buying yellowpages.com due to a management hitch that happened about 10 years back when Bell was being torn into a million pieces and Verizon was taking over. Since they keep changing marketing companies, they don't have a good handle on the market, nor do they have sufficient marketing exposure. Most people say, "huh?" when you say superpages.com. But if your phone number is through Verizon, you are in a way stuck with advertising with Verizon Super Pages in one way or another. The upside is, every house/business that has a phone line through Verizon gets their phone book. (Currently Super Pages is run by Idearc. We shall see how long they last) Yellow Book... That is a sham of a company. They are billing themselves out as the original yellow pages. But beware! They are not! Since they are not affiliated with any major phone provider they base their sole existence on advertiser fees and dues. They do not have a solid reach into markets they service. They make one hell of a presentation trying to impress the prospective victim- I mean business owner. They get their distribution lists from secondary market data providers, therefore their distribution lists are inconsistent. Their book may get sent to a residence that has been empty for the past 5 years while another residence may get 2 books for the same region due to data discrepancies. They pride themselves in having the cheapest price in the market. But what are you getting in return for paying the cheap price? Yellow Pages.com was recently purchased by AT & T. They have the most recognized domanin name. But there is no actual "book" to speak of. So your audience is limited to the internet savvy. With the AT&T distribution power, they may be able to push the web search domain. Their marketing tactics are very aggressive, and they show no loyalties to the advertisers. Also there is no assurance that your ad is going to display in the first page unless you make a pay per click committment with them. All in all yellow page advertising is a crap shoot. You have to be in it for exposure. But trying to out-do the competition in the yellow book pages is a thing of the past. It's your money, it's your business. And you know the customer behavior in your area. OK, I worked for Verizon for 6 years (I hired in to GTE). The Superpages name came from GTE, when Bell Atlantic and GTE merged in 2000 and formed Verizon, they kept the Superpages name. yellowpages.com is AT&T. For those of us that live in an AT&T area, we still get a printed AT&T Yellowpages. Aside from the problems, a plus Yellowbook has going for it is it is not tied to a phone company, so say if I didn't have a home phone and only had a cell (as more and more people do), I don't get a Yellowpages or Superpages, but I do still get a Yellowbook. Just some thoughts. QUOTE (filmpeople @ May 31 2007, 08:56 PM) [*]511291[/*] I think I am a month behind on this reply, but here is the inside story. There are a multitude of books. Verizon Superpages: The original yellow pages is the Verizon Super Pages (formerly BELL). superpages.com. They missed the boat on buying yellowpages.com due to a management hitch that happened about 10 years back when Bell was being torn into a million pieces and Verizon was taking over. Since they keep changing marketing companies, they don't have a good handle on the market, nor do they have sufficient marketing exposure. Most people say, "huh?" when you say superpages.com. But if your phone number is through Verizon, you are in a way stuck with advertising with Verizon Super Pages in one way or another. The upside is, every house/business that has a phone line through Verizon gets their phone book. (Currently Super Pages is run by Idearc. We shall see how long they last) Yellow Book... That is a sham of a company. They are billing themselves out as the original yellow pages. But beware! They are not! Since they are not affiliated with any major phone provider they base their sole existence on advertiser fees and dues. They do not have a solid reach into markets they service. They make one hell of a presentation trying to impress the prospective victim- I mean business owner. They get their distribution lists from secondary market data providers, therefore their distribution lists are inconsistent. Their book may get sent to a residence that has been empty for the past 5 years while another residence may get 2 books for the same region due to data discrepancies. They pride themselves in having the cheapest price in the market. But what are you getting in return for paying the cheap price? Yellow Pages.com was recently purchased by AT & T. They have the most recognized domanin name. But there is no actual "book" to speak of. So your audience is limited to the internet savvy. With the AT&T distribution power, they may be able to push the web search domain. Their marketing tactics are very aggressive, and they show no loyalties to the advertisers. Also there is no assurance that your ad is going to display in the first page unless you make a pay per click committment with them. All in all yellow page advertising is a crap shoot. You have to be in it for exposure. But trying to out-do the competition in the yellow book pages is a thing of the past. It's your money, it's your business. And you know the customer behavior in your area. OK, I worked for Verizon for 6 years (I hired in to GTE). The Superpages name came from GTE, when Bell Atlantic and GTE merged in 2000 and formed Verizon, they kept the Superpages name. yellowpages.com is AT&T. For those of us that live in an AT&T area, we still get a printed AT&T Yellowpages. Aside from the problems, a plus Yellowbook has going for it is it is not tied to a phone company, so say if I didn't have a home phone and only had a cell (as more and more people do), I don't get a Yellowpages or Superpages, but I do still get a Yellowbook. Just some thoughts.
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