The paradox of choice

This vid is a little under 20 minutes. It's a presentation that was given at TED and I thought it would be good for the shop owners in relation to the number of choices they offer their customers and why more choices are not necessarily a good thing. I hope you guy get something out of this.

very true and sort of scary

This is why when I go on flat glass estimates I only show them two samples. If they feel those don't fit their needs I show them one or two more.

Customers that call for a quote on their car get offered two products and two prices.

Customers that email for a quote get offered three products and three prices.

Great watch Ric..I agree with all that was discussed and live with this frame of mind..and run my small shop this way..good choices..but LIMITED ..whenever I expanded to more brands and shades, I created confusion and self doubt..when I have the customer trust me to narrow it down to 3 or less choice..it's always been a much better experience for the customer and I

BTW..when I make a choice to watch a posted video with ALL the choices out there..my "fishbowl" time limit is 20 minutes

I just watched the video and was really liking it up until the 18:36 mark and he said "income redistribution will make everyone better not just poor people"

I did not get how that tied into some of the earlier points. As I watched I liked it as a whole but is there an underlying message there or did I just read too much into that statement. Redistributing my income is not an option I want to excercise. Now if someone wants to come work for me and take some of the workload from me well then OK I will redistribute some of what I have. If you are just poorer than me and expect me to give it to you so as a whole between you and I we are better off. I think not.

That darn one little blurb in the video has me worked up a bit. The other 99% of the video I was getting and liking.

Hopefully I just misinterpretted what was said and someone can set me straight on that.

Yup, it was a great talk up to that point. As if they aren't already redistributing our wealth.
That's the problem with TED, some of the speakers seem to have a liberal bias, even when the subject matter isn't political, but some of the talks are really good.