Incorrect experience

I have been in business for more than 20 years.It really gets to me when new business owners advertise that the have been in business longer than they have.Two shops in near by communities market themselves this way.I do not htink they understand that they are affecting their crediblity.Come on, the established shops know their competiton.The word gets out quick that these temporary tinters are only huirting the industry with their lies.

I have a competitor that claims to have laid over 1,000,000 sf of flat glass film in a market with very little commercial work. I hear ya, hopefully they get burned.

The unfortunate truth is nothing will happen to them unless they get reported to the States Attorney, BBB, or Department of Consumer Protection for false advertising. The general public does'nt care, they pretty much care about price. Quality only comes a far second to most. I would say drop a dime on them anonomously and let em get fined or whatever. If you run legit, you have nothing to worry about.

I once saw an ad that said, "Our tinters have a combined 100 years of experience"

I read that same quote HERE on TINT DUDE recently. Something about 3 tinters working, which would mean a bunch of older dudes doing it (average of 33.333 years each)

Now that is possible if its a large shop

But it is still misleading. Lead one to believe they have been in business that long

I have been tinting for ten years but I opened my shop in October. I just dont advertise how long I have been in business and when a customer asks me I tell them we opened in October but I have been tinting for ten years. I do not see why people want to lie about how long they have been in business unless they just opened and have a year experience. They still should not lie they should just get more experience before they open there own shop.


I have also seen these other shops that have been in business for 20 years and they sell there business to someone that has never had any tinting experience, and the new owner still claims to have 20 years experience. I understand that the person bought an existing business but if you have no idea about that business you should not say you have 20 years experience.

Get it right. Our Staff has over 100 years of combined window film experience. The wording is pretty clear and intentionally so as not to mislead. We have a number of very experienced folks that are involved in automotive and/or flatglass film installation and sales.

I agree with HarveyD. Our shop has 10 installers. Not hard to get to 100 years experience. Especially with 3 of us at over 20 years. Choose you words carefullly and it's not misleading.

I called on one a my competitors who claims his business in operation "Since 1989",he kinda mumbled that he worked at different shops in the area-no names given.I know for a fact he opened in 2001.LIAR!

If you say you run legit, then why stoop to "dropping a dime on someone".....

I say, man up, give the guy a call and hash it out person to person.
If he's anass about it... then it's time to "drop a dime".....

Your shop is only as good as your best installer so to me all that combined experience stuff is misleading.

When i look at the adds in our phone book i see lies all over the place.

I guy says he does every back glass in 1 piece. Thats a lie because they have brought over some to us in the past that they couldnt do.

Another guy is lying about the brand film he installs. It says llumar but i know darn good and well its not.

Another guy says he has tinted over 15 thousand cars. The guy has half the experience that i have. No way on gods green earth he has tinted that much. Maybe half that amount would be a strech.


LOTS of lies in our phone book. I see it year in and year out.

HERE IN THE PORTSMOUTH AREA OF UK I HAVE 3 NEW COMPANIES ALL CLAIMING TEN YEARS IN BUSINESS WHO HAVE ALL STARTED WITHIN THE LAST 3 YEARS MAX. BUT THE PUBLIC KNOW WHAT THEY ARE GETTING IN THE END, AND IVE HAD MORE WORK BY SORTING OUT THERE F**K UPS. AND ALL THEIR MARKETING ONLY MAKES THE PUBLIC MORE AWARE OF THE PRODUCTS IM SELLING. THEY ALWAYS COME AND GO JUST AS QUICKLY BUT IM STILL HERE. REAL QUALITY AND EXPERIANCE CANT BE FAKED. PEOPLE SOON LEARN THE TRUTH

Most companies out there, even the good one say "we been in business for XX years"

when this is in an add, make sure the custy knows to ask how long each installer has been installing window film in Houses/cars?

Where did they learn to install film?

Its often that the 20 Years in business guy has 2 guys just off the boat that he trained last week! or that last year they were an oil change spot or something like that.

[font="Tahoma"]Are there really people calling themselves tinters that can't tint all back windows in one piece?[/font

What was said "we have combined 100 yrs experience"
What was not said "we have 200 tinters, so no one has been doing it over 6 months !"

Ok so go with the "truth in advertising " theme.

On your sandwich board out front of your shop you have to post all the times you redid a window because you weren't skilled enough to get it right the first time.

You have to post a tally of "happy custys" and crusty custys. And it has to be actual numbers not percentages as they are misleading.

Heres a hypothetical :

A tinter could state that 75% of her custys were happy if she only did 4. But the "truth" would be : The first three were retarded no nothing buddies who said she could practice on their rides or garage windows . But the 4th guy was a real paying custy who found out the retarded no nothing that broke his front attempting the mirror removal, melted his side mirror with a heat gun, left a snap in the carpet,sprayed water on the silk drapes, the list of things that makes a custy crusty is huge and never ending.

THAT custy happened upon a sign out front that said "100% of my customers are fully satisfied". Which at the time was "true"
So the real truth is you are only as good as your last customer thinks you are.

When we first started we promised perfection and delivered - we didn't make much money. In the early days, despite being trained for three months, we kept cars overnight took our time de-trimming them and there were never any flaws for the customer to pick up on. If we broke anything we told the customer, paid for a genuine part and replaced it. We never turned any make or model away and have not to this day.

When trying to get customers we simply promised a perfect install and made sure the customer went away happy, now we have the experience we can add that to our marketing. As you say so many companies come and go - the ones that lie tend to go quicker in my experience.