A good website that drives the people to you is a MUST if you are just starting out. I started our shop after 30 years traveling to dealerships. I had dealership work that brought income in and an installer that took care of them. That was in 2012. Now we have no dealership work to speak of and everything we get is retail off the website. I picked the expensive side of town where I knew people could afford to tint their cars if their was an economic collapse or slowdown. One of the best decisions I made. $1900 for everything is a good price if you can make that back in a day or two. Bad if it takes a week or two.