estimates

[wickedtint]

So, I have done several estimates recently for residential and commercial jobs and haven't closed any of them. I'm becoming quite frustrated. I have no idea if my prices are in line with the competition. I do know that one of my competitors bad mouths every one else....recently told a customer that my tint will turn people in just a few months. And wouldn't go to the other shop because llumar is going out of business. Lol

Anyway, what's the best way to phone shop my competition for flat glass? I usually tell my customers I need to see it to give accurate estimate. I'm assuming they'd say the same if I call asking how much per sqft.

[shwusyrtnts]

What helped me in this situation was to educate customers on the different films and then give them options. Not one price but two or three for different construction of films.

[wickedtint]

That's what I usually do as well.

[flat rock stan]

I try to offer no more than three different films to the customer once I identify what their needs are. Sell my company name over name of manufacture. Ovoid confusing them don't worry about the competition and never talk down another company.

Cheers, keep at it

Stan

[wickedtint]

Thanks Stan. I usually offer two to three as well. Do you try to be the same, less or higher priced than the competition?

[Ryker]

I never worry about the "competition" pricing.  I don't have much of that anyway but when I do I still price where I need to price or want to price.  I started out and tried to be a bit cheaper but quickly began to try and be the same or higher. 

 

I think you should never try to be the lower price but always try to be the same or higher...always reach for that higher mark!

[ultratintsouthport]

I spell it out to the customer that if they are shopping on price alone, they probably won't choose us. It usually prompts the question, "why not?" Then you have all the opportunity in the world to explain what sets your company apart.

As always, Stans advice is also spot on.

[Thirtyfive]

I spell it out to the customer that if they are shopping on price alone, they probably won't choose us. It usually prompts the question, "why not?" Then you have all the opportunity in the world to explain what sets your company apart.

As always, Stans advice is also spot on.

Exactly.

[wickedtint]

Great advice guys. Thank you.

[TintJunkie]

My serious advice is, get a woman to sell film for you.  Im not kidding.  My wife averages over 80% in closing deals, and that isn't because she talks about window film.  I will admit, this works better for residential tinting, but she does very well in the commercial market as well, close to 70%.