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Outrageously Low Ceramic Prices

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Often times when I mention my prices to friends or potential customers for entry level or mid grade film (deep dyed) they will say there's a guy a city over who has charged them $50 less for ceramic. And its true, places are claiming they sell ceramic for 160 CAD (130Usd) to 180 CAD (145USD). My question is, what do I tell these customers? I think the cheap shops may not be using ceramic tint, low quality ceramic tint, or they are using a strategy of pumping out as much jobs as possible by offering below market prices. Ceramic is usually $300USD to $400USD in my area.

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