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Ford Wrap Program


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What are your thoughts on: http://fordcustomgraphics.com/index.php and http://www.fordcommercialgraphics.com/.

Looks like Ford is getting into the wrap business? Who would do these installs? Looks like you order and the dealer installs? The pricing seems high for the graphics ( where we make all our $$) and the install is being farmed out or installed in house - note the estimated install costs after you pick the graphics...

Joe

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Joe, this is part of the 3M Vehicle Graphics OEM program. 3M has partnered up with several manufacturers to provide personal graphics at the Dealership levels, and you can see on many of the Manufacturers sites the ability for the consumer to select personal graphics for their vehicles.

The way the program works is pretty simple.

The dealership sells the graphics to the car buyer, with each graphic representing a different degree of difficulty.

Once the product is sold, the dealership will look on line to find local installers that have been endorsed to handle the "star rating." of the graphic.

The dealership can then select one or multiple 3M Endorsed installers to bid on the installation. ONLY 3M ENDORSED Installers can bid for these jobs, as once endorsed, it will be the installers responsibility to issue the warranty.

What's nice about this program, is that it might provide a foot in to a dealership that you might otherwise have trouble getting into.

Most graphics packages are set at a 2 star rating, however, there are many set at level 1. The best part? you can register as an installer and earn your level one endorsment for FREE at www.scotchprint.com

If you decide you want to move up to level 2 give us a call to reserve a spot in our next scotchprint lvl 2 endorsement class, or call your local 3M Paint Protection Film Distributor.

Feel free to call us to discuss the program further as well.

Current OEM partners in this program include: Ford, Mini, Jeep, VW, Nissan, Kia, BMW, Honda, & GM

Hope this helps.

Jason Averweg

(909) 596-0053

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