Don't think it was a new rule, happened here a couple of years ago but I know it wasn't everywhere which as annoying. One set of rules for one country and not another so maybe they have just decided to do it everywhere now. Some people may call it smart as it locks people into also buying their films. Whether this has translated into more money as opposed to the loss of DAP only sales who knows. The problem with doing it this way is you are resting everything on the fact you have the best software and so people will pay to use you and your film. As we know with technology that never lasts. What do you do then, go backwards?
Sunteks Patterns are really good these days and if you see the 3D scanning tool/camera/machine they use you can understand why. So another case of technology allowing other peoples templates to get better. Others are working hard on their templates to, I know Avery will be releasing a database for their SPF XI films at the end of the year also. Although no matter which software you use you can be certain that the manufacturer wants you to use their film to, sure they may not lock it down on you but you can bet they will push you to use their film. Win win if it is a film you use anyway.
What id personally benefit from is a company with different pricing models. I bulk everything now but kits still come in handy for all the inserts on bumpers, door cups, boot ledges etc. To pay a high monthly fee to just cut those every now and then sucks but is also another reason Suntek works for me, great for bulk installers as you don't feel you are paying too much for little use. Although id still like them to have a low volume cut price.