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New Honda Commercial in the U.K.

There are no computer graphics or digital tricks in the film. Everything

you

see really happened in real time exactly as you see it.The film took 606

takes. On the first 605 takes, something, usually very minor, didn't work.

They would then have to set the whole thing up again. The crew spent weeks

shooting night and day.

The film cost six million dollars and took three months to complete,

including a full engineering the sequence. In addition, it's two minutes

long so every time Honda airs the film on British television, they're

shelling out enough dough to keep any one of us in clover for a lifetime.

However, it is fast becoming the most down loaded advertisement in Internet

history.

Honda executives figure the ad will soon pay for itself simply in "free"

viewings (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it

immediately without any hesitation-including the costs.

There are six and only six handmade Accords in the world. To the horror of

Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and

complete Honda Accord) are parts from those two cars.

When the ad was shown to Honda executives, they liked it and commented on

how amazing computer graphics have gotten. They fell off their chairs! when

they found out it was for real. Oh! And about those funky windshield

wipers.

On the new Accords, the windshield wipers have water sensors and are

designed to start doing their thing automatically as soon as they become

wet. It looks a bit weird in the commercial.

Just one-second of computer generation is used to link the two halves-when

an exhaust pipe rolls across the floor. At one point, three tires roll

uphill because inside they have been weighted with bolts and screws.

Go to! this website and watch the commercial....you won't believe it!

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