Jump to content

Pricing experiments and the psychology behind it.

Fiveofeen

Recommended Posts

  • Replies 24
  • Created
  • Last Reply
Fiveofeen

Fiveofeen

Posted
  • Author
Posted

I have one dealer who offers three choices but the low end and mid range film is actually the same product.

He gets so few people who select the low range it wasn't worth stocking it. So although they are only getting a 5 year warranty from the dealer, he is actually installing a lifetime color stable film. To him the $2-5 a car he would save in material costs isn't worth carrying the inventory. That and he knows they will not have a junk film failing in three years so he won't have to worry about his reputation. Last time I checked he'd sold something like four of the lowest price options in about three months. It just naturally pushes everyone up into the mid range choice that he wants them to purchase.

Link to comment
Share on other sites
opus

opus

Posted
Posted

Just spit balling here. Given the examples in that article do you think just using two films but offering a no fault warranty to the equation would give you a leg up without a lot of confusion? Tint A = $---, Tint A + With NFW =$--- ending in 9

How many of you, if any, offer a no fault warranty by the way?

Link to comment
Share on other sites
Fiveofeen

Fiveofeen

Posted
  • Author
Posted

Me personally I would offer three films and probably only stock two. The low end option buyers would just get the mid range film as it would keep life simple and less inventory. Even though they are paying less for a better product, saves me comebacks or drama down the road.

To me its a no brainer, I kick myself for not offering three lines when I had my shop. I left SO much money on the table it hurts.

Link to comment
Share on other sites
opus

opus

Posted
Posted

Just curious if this thread has anyone looking to make any changes to how they are currently doing things.

Me for sure!

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Go to topic listing
  •   Sponsored by
    tinttek

    filmvinyldesigns

    ride wrap

    Lexen

    tintwiz

    auto-precut.com

    signwarehouse

    martinmetalwork.com

  • Activity Stream

    1. 0

      Seeking residential/commercial window tint installer in Las Vegas, NV

      Las Vegas window tint company seeking to hire window tint installers for residential & commercial in Las Vegas. We are a reputable company that has been in the industry for many years. Serious inquiries only please. Window Tint Films LV (702) 483-4394 admin@windowtintfilmslv.com
      Window Tint Films LV in Classifieds • Employment • Marketplace
    2. 0

      Austin, TX - Experienced Window Tinters - Full Time- $1000 Signing Bonus - W2 - Year Round Work - Willing to Relocate

      Company Background: Auto Tinting Austin LLC is a 5-Star rated Window Tinting business established in 2013. We offer high quality products, expert installation and excellent customer service. We Offer: -A Very Positive and Supportive Work Atmosphere -Consistent Work Year Round -Very Competitive Pay -Air Conditioned Bay -Tool Allotment -Snacks and Lunches -$1000 Sign On Bonus -Willing to Assist in Relocating the Right Candidate -Porter and Tint Shop Support Team -Plotter, Bottles, Shampoo Etc All Provided Job Duties: Seeking experienced window tinting technician to install automotive window film. Experience with plotter and hand cutting. Ability to operate manual vehicles for parking and moving. Will work with a helper team that can step in to cut film, move cars, remove film. Positive atmosphere. Hours: Schedule is open Monday-Saturday. Pay: $1000 Sign on Bonus! $1000-$2500+/Week Full Time, $300-600/Day Part Time ---BASE PAY AND TIPS!! Please call to schedule interview. 512-956-8468 Manager: Jody/Aric Auto Tinting Austin LLC 1601 Bench Mark Dr. Ste C Austin, TX 78728 www.AutoTintingAustin.com Job Type: Full-time Job Type: Part-time Pay: $1500-$2500+/Week Full Time, $300-600/Day Part Time
      AutoTintingAustinLLC in Classifieds • Employment • Marketplace
    3. 1

      Stratos 70 on windshield, what is this?

      Captain Obvious has two cents err senses to share: 1) The film should be removed and replaced, because it appears to have adhesive blemishes that shouldn't be there, and 2) The film should be reviewed/inspected once taken from the roll to avoid losing time and resources due to manufacturing issues. Little pieces not so much, but back glass and windscreen pieces ... definitely.
      Tintguy1980 in Window Tinting - General Discussion
    4. 7

      Automotive Tint Comparison

      By the way how much coverage would I achieve from 1524mm x 3000mm (i.e. 60" x 118")
      MVOZ in Window Tinting - General Discussion
    5. 4

      Olfa blades are not as sharp as they used to be

      thanks for the input, going to try the nt blades
      qttire1 in Window Tinting - General Discussion
    6. 4

      Olfa blades are not as sharp as they used to be

      I switched so long ago... first to KDS but they went away. NT are great though. I use a piece of white strapping material as a cutting buffer between the blade and glass. Some use a button but I didn't like the feel..
      Ryker in Window Tinting - General Discussion
    7. 0

      Headlight Taillight Vinyl question... (Looking for CHROME)

      I'm looking for a chrome/mirror wrap for headlights/taillights. No NEOchrome, just a mirror or chrome appearance. Looking to spice up a project. Looking for transparent so can see lights thru film. I have looked and can't find what fits the bill. Any help appreciated. Thanks in advance.
      moddedw204 in Window Tinting - General Discussion
    8. 1

      Stratos 70 on windshield, what is this?

      I can't win with getting tint decent on the windshield. I had 3M on my F150 done twice and still has major defects. Recently did Stratos twice on my F350 and I see this granular spotted, texture pattern on the tint. It's super obvious in the corner here but also right in my view when driving. It's honestly hard to point out and show someone but when your driving and stuff is moving behind the windshield, it becomes more obvious. The lighting also matters. The first time I did the windshield, I had a two foot line on the windshield. Thinking it was tint, they removed the tint and it was apparently a defect in the Ford windshield. An issue between the laminated glass layers caused this big defect. So they removed the tint, I had Ford replace the windshield on a 2024 F350 but when the tint shop removed the tint, they made a bunch of micro scratches in the front windshield, probably from scrapping the glue off. I told them but I didn't care since Ford was replacing the windshield anyways. So if basically I'm trying to figure out what this texture stuff is and if I should have them replace or remove it. Replacing it might just have different issues but also afraid they will scratch the windshield.
      dseg42 in Window Tinting - General Discussion
    9. 1

      Wtb Solar Gard Supreme NR 40

      I would direct you to Express Window Films web site. They sell Global brand after setting up an account with them. They are reasonably priced and they do partials. Can't go wrong with Global.
      Tintguy1980 in Window Tinting - General Discussion
    10. 6

      Need some help

      Never overlook the condition of the floor. Back when I did install, I used to mist the floor between the vehicle and the peel board. This is done between misting the window and walking toward the peel board to mist the pattern liner, peel liner and spray adhesive for install. Tacks any dust for the duration of each pattern install, so repeat each time a pattern is going to be installed.
      Tintguy1980 in Window Tinting - General Discussion
×
×
  • Create New...