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Competitor False Advertising and Slamming Us. How to Handle?

CnCCustoms
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CnCCustoms

CnCCustoms

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Hey guys we're a small shop in a small town surrounded by larger demographics. Full on one stop accessory shop from tint, audio, lifts and leveling kits to custom fab work with over 10 years in the field. I've dealt with and tolerated fly by night shops every year that simply fizzle out. But we've got one now standing for about a year. Advertising 4 Door car Ceramic jobs for $125. And entry level Films for as low as $40. This alone makes for a hard time educating customers on the benefits of Ceramic lines and outweighing the cost. But this guy bashes us left and right. Social media. Word of mouth. Goes to the dealerships I service and talk mad sh** to try and get their business. Fake reviews about us. This list goes on!  What the hell do you do with a guy like this?  How do you softly explain to your customers that those $100 jobs ARE NOT Ceramic and most likely aren't even lifetime stable Films?  I've never talked trash about other shops. It's just bad business but I'm at my wits end here!  Any input would help!

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blackoutauto
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Tintguy1980
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WearTheFoxHat
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Get a photo of their advertising and build your own version of the     "I replace "$99 specials " with quality film  all day long ad

CnCCustoms

CnCCustoms

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I haven't found a good solution!  I still have new customers coming in daily. And my die hard repeats will always come back. But I do see work walk over price. And I try to explain without bein an ass. The really crappy thing is I'm starting to see some of these customers return from months back or a year or so ago. And having to strip and retint from this other shop. And his work is good but crap Film always shows it's true colors.  And it's purple lol

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Madtown98

Madtown98

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CnCCustoms

I wouldn't worry about the other customer trash talking you, it's easier said than done I know.  But your customers know you who you are and the great work that you do.  I am in sales, over the course of time, it will catch up to the other shop and they will shut down.  Also like you said those customers are coming to you to fix their problem from the other shop.  Just bight your tongue for the moment and everything will work out in the long run.  Let me know how it goes.

 

 

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CnCCustoms

CnCCustoms

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I usually do... as much as I wanna stick the price to em for not using me to begin with. I can't stand giving a quote. Then go elsewhere. Then come back for help. But I have been know to even offer help and advice for free. He's botched several stereo jobs. One on a dangerous level. And I've won those customers over doing so. But man it just sucks ya wanna tell them it's all lies and smoke and mirrors. 

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DynamicATL

DynamicATL

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I would check out their whole process and figure out what they are not doing...then offer that to your customers.  I would also find out what film they are using and confirm if they even carry a Ceramic...one option is to send someone in there as a customer and have them ask to see the film.  When you speak to customers, just promote your quality and if they bring up the other shop, just let them know you offer removal service if the tint job doesn't come out as expected.  Another option I would do is (because I can be a dick) is to have someone take a beater car in there to get a ceramic tint job then display that vehicle at your shop showing the quality of the other shop.  Put a sign on it saying this was tinted at my competitors shop.  On sunny days you could even display the lack of heat rejection on their "Ceramic" film assuming they are switching films to a standard dyed.

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CnCCustoms

CnCCustoms

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I like your style haha. Idk. I used to ignore it. But can any of you honestly say... you would tint a 4 Door sedan with "nano Ceramic" for a hundred bucks?  That's what gripes my ass the most. Ppl like this and the guys using single ply eBay junk doing $99 jobs give us reputable shops a bad name. Gives the industry a bad name 

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